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Tag: integrations

Will Zoho One Enhancements Drive More Confidence Among Enterprise Customers
November 19, 2025

Will Zoho One Enhancements Drive More Confidence Among Enterprise Customers?

Keith Kirkpatrick, Research Director at Futurum, shares his insights on Zoho’s latest Zoho One platform enhancements and discusses the potential impact on the company’s ability to successfully court new enterprise...
WalkMe Announces AI-Powered Digital Learning Solution
September 22, 2025

WalkMe Announces AI-Powered Digital Learning Solution

Keith Kirkpatrick, Research Director at Futurum, shares his insights into WalkMe’s AI-powered digital learning solution and discusses why this approach is critical for enterprises in the age of accelerating technological...
Will Twilio Segment’s Solutions for Advertisers Help Deliver Better Performance?
October 28, 2024

Will Twilio Segment’s Solutions for Advertisers Help Deliver Better Performance?

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Twilio Segment’s advertising solutions, and discusses how AI is being used to deliver better functionality and faster time...
Enterprising Insights: Episode 38 – Dreamforce Wrap-Up
September 26, 2024

Enterprising Insights: Episode 38 – Dreamforce Wrap-Up

In this episode, Futurum Group Research Director Keith Kirkpatrick discusses the key highlights, areas of emphasis, and takeaways from Dreamforce, including Agentforce, Data Cloud enhancements, and the Agentforce Partner Network....
Zoho Announces Revamped Version of Zoho Analytics
September 16, 2024

Zoho Announces Revamped Version of Zoho Analytics

Keith Kirkpatrick, Research Director with The Futurum Group, discusses Zoho Analytics, its core features and benefits, and how the vendor must pivot its enterprise sales strategy to highlight business ROI....
Enterprising Insights, Episode 24- Tableau Conference, Industry News, and a Enterprise Apps Rave
May 9, 2024

Enterprising Insights, Episode 24- Tableau Conference, Industry News, and an Enterprise Apps Rave

In this episode of Enterprising Insights, host Keith Kirkpatrick discusses Tableau Conference 2024, as well as recent earnings news from major enterprise application vendors....
Tableau Conference 2024 – Key Insights and Learnings
May 6, 2024

Tableau Conference 2024 – Key Insights and Learnings

Keith Kirkpatrick, Research Director with The Futurum Group, discusses Tableau Conference 2024 and provides his take on the company’s strategy for moving ahead in a competitive and evolving market for...
Enterprising Insights: Episode 13 – Field Service Applications
February 23, 2024

Enterprising Insights: Episode 13 – Field Service Applications

Keith Kirkpatrick, Research Director, Enterprise Applications, at The Futurum Group, discusses the common challenges faced by field service workers, provides an overview of the market for field service applications, and...
Zoom Announces Developer Ecosystem Framework
August 8, 2023

Zoom Announces Developer Ecosystem Framework

Keith Kirkpatrick, Research Director at The Futurum Group covers Zoom’s newly announced Developer Ecosystem Framework, and discusses how it will be used to support current customer application preferences while also...

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