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Tag: IDFA

Apple’s Privacy Updates Push CMOs Into A Cookie-Less World
May 26, 2021

Apple’s Privacy Updates Push CMOs Into A Cookie-Less World

Apple's changes to its opt-in policy is shifting the landscape of tracking users and leveraging 3rd party data. This shift means CMOs have a big task in front of them...
September 8, 2020

Data Privacy: Apple Agrees to Delay Enforcement of iOS 14’s New IDFA Opt-in Rules to 2021

Apple added that they believe that “technology should protect users’ fundamental right to privacy, and that means giving users tools to understand which apps and websites may be sharing their...

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