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Enterprising Insights: Episode 34 – Earnings Season for Enterprise Applications
August 8, 2024

Enterprising Insights: Episode 34 – Earnings Season for Enterprise Applications

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses recent earnings from OpenText, Twilio, ServiceNow, and Alphabet (Google) and explains how their earnings reflect larger...
Enterprising Insights: Episode 33 – Salesforce Announces an LLM Benchmark for CRM
August 1, 2024

Enterprising Insights: Episode 33 – Salesforce Announces an LLM Benchmark for CRM

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses Salesforce’s LLM benchmark for CRM, and rants about the lack of transparency around the collection of...
Market Insight Report Image Generation Technology for Enterprise Use
July 9, 2024

Image Generation Technology for Enterprise Use

In our latest Market Insight Report, Image Generation Technology for Enterprise Use, we define the technology that enables text-to-image generation, cover the potential use cases and benefits of the technology,...
Deconstructing Generative AI - Six Five On the Road, with Pegasystems
May 17, 2024

Deconstructing Generative AI – Six Five On the Road, with Pegasystems

In this episode of Six Five on the Road, Futurum Group Enterprise Applications Research Director Keith Kirkpatrick speaks with Peter van der Putten, Director of the AI Lab at Pegasystems,...
Incorporating Generated Images into Adobe’s Firefly Model
April 22, 2024

Incorporating Generated Images into Adobe’s Firefly Model

The Futurum Group’s Daniel Newman and Keith Kirkpatrick cover Adobe’s incorporation of generated images used to train their Firefly model and discuss the implications for Adobe and the larger generative...
Enterprising Insights, Episode 19: Adobe Summit Wrap-Up with Robert Kramer, Moor Insights & Strategy
April 4, 2024

Enterprising Insights, Episode 19: Adobe Summit Wrap-Up with Robert Kramer, Moor Insights & Strategy

In this episode of Enterprising Insights, Keith Kirkpatrick is joined by Robert Kramer, Vice President and Principal Analyst at Moor Insights & Strategy, to discuss the announcements from Adobe Summit....
Zendesk to Acquire Service Automation Provider Ultimate
March 18, 2024

Zendesk to Acquire Service Automation Provider Ultimate

Keith Kirkpatrick, Research Director with The Futurum Group, covers Zendesk’s planned acquisition of Service Automation Provider Ultimate and discusses how certain capabilities will help drive more adoption of automated bots....
Salesforce Announces Public Beta Availability of Einstein Copilot
March 11, 2024

Salesforce Announces Public Beta Availability of Einstein Copilot

The Futurum Group’s Paul Nashawaty and Keith Kirkpatrick cover the public beta release of Einstein Copilot and discuss how Salesforce has avoided many of the public blunders around generative AI....
Google Addressing Gemini AI Model Tuning and Guardrail Issues
February 29, 2024

Google Addressing Gemini AI Model Tuning and Guardrail Issues

Keith Kirkpatrick, Research Director at The Futurum Group, covers Google’s challenge with implementing generative AI guardrails and discusses how the company can rebound with a solid, enterprise-grade offering....
February 21, 2024

Adobe Embeds Generative AI Into Acrobat

Keith Kirkpatrick, Research Directors with The Futurum Group, covers Adobe’s announcement of Acrobat AI Assistant, and discusses how the company will leverage the ubiquity of the PDF format to drive...
Pega Introduces New Generative AI Assistant
January 29, 2024

Pega Introduces New Generative AI Assistant

Keith Kirkpatrick, Research Director with The Futurum Group, covers Pegasystems’ announcement of its GenAI Knowledge Buddy, which can be deployed across a range of customer and employee use cases to...
AI Chip Trends, RAG vs. Fine-Tuning, AI2 | The AI Moment, Episode 5
November 21, 2023

AI Chip Trends, RAG vs. Fine-Tuning, AI2 – The AI Moment, Episode 5

Mark Beccue, Research Director, AI at The Futurum Group shares his insights on the latest developments in enterprise AI....

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