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Tag: first-party data

Will Twilio Segment’s Solutions for Advertisers Help Deliver Better Performance?
October 28, 2024

Will Twilio Segment’s Solutions for Advertisers Help Deliver Better Performance?

Keith Kirkpatrick, Research Director at The Futurum Group shares his insights on Twilio Segment’s advertising solutions, and discusses how AI is being used to deliver better functionality and faster time...
CX Wins for Freshworks, Amperity, Salesforce, Mitel, and mParticle
August 10, 2023

CX Wins for Freshworks, Amperity, Salesforce, Mitel, and mParticle

Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firms and their partners. In this edition, he examines initiatives from CX...
February 22, 2022

Everything Marketers Need to Know about the Shift from Third Party Data – Futurum Tech Webcast Interview Series

In this episode of the Futurum Tech Webcast, broadcast originally on LinkedIn Live, Futurum’s principal analyst Shelly Kramer talks with Pega’s Product Marketing Director Tara DeZao about how the shift...
Why You Need a Customer Data Platform for First-Party Data
June 1, 2021

Why You Need a Customer Data Platform for First-Party Data

Increasing pressure on data privacy is putting more necessity on enterprise CMOs and leaders to facilitate first-party data and CDP solutions will be key to enabling enterprises to unlock customer...

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