Keith Kirkpatrick, Research Director at Futurum, discusses Salesforce’s new pricing strategy, which incorporates a consumption-based component, and discuss the potential impact on its customers and competitors in the SaaS marketplace....
Keith Kirkpatrick, Research Director with The Futurum Group, covers Salesforce’s new asset-management enhancements, and discusses how these tools are integral to the company’s success in the competitive manufacturing and industrial...
In this episode of Enterprising Insights, The Futurum Group Enterprise Applications Research Director Keith Kirkpatrick discusses the news coming out of Google Cloud Next, focusing on new product enhancements around...
Alex Gaw, Contributing Analyst at The Futurum Group, provides a roundup of the latest customer wins for CX firm Salesforce with new partners McKinsey & Company, Williams-Sonoma Inc., and Capgemini....
Keith Kirkpatrick, Research Director at The Futurum Group, covers the launch of Salesforce Einstein Copilot and Einstein Copilot Studio, and discusses how trust is at the center of Salesforce’s AI...
Keith Kirkpatrick, Research Director at The Futurum Group covers the partnership announcement between IBM Consulting and Salesforce, and discusses how it should help customers deploy AI efficiently and responsibly....
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