Data and AI promise trillions in economic impact—but hidden costs, waste, and weak ROI measurement are holding many organizations back. This infographic from Futurum Research breaks down how FinOps brings...
In our latest Research Brief, From Data Paralysis to AI-Powered Progress, completed in partnership with Databricks, Futurum explores the challenges holding enterprises back and explains how a modern data intelligence...
In our latest Research Brief, Delivering Personalized Outreach via Dynamics 365 Customer Insights, completed in partnership with Microsoft, Futurum covers demand drivers for greater personalization and discusses the ways in...
Brad Shimmin, VP and Practice Lead at Futurum, breaks down the SAP and Snowflake partnership. This isn't just an integration; it's a fundamental shift away from ETL that redefines enterprise...
Brad Shimmin, analyst at Futurum digs into Oracle AI World 2025, where the new Oracle AI Database 26ai and Autonomous AI Lakehouse signal a bold strategy to make the database...
Keith Kirkpatrick, Research Director at Futurum, shares insights on Workday Rising 2025 announcements, including Illuminate agents, Flex Credits, Data Cloud partnerships, and Microsoft integration for AI governance....
Brad Shimmin, Vice President & Practice Lead, Data and Analytics at Futurum shares his/her insights on Snowflake’s acquisition of Crunchy. Discover how Snowflake’s $250 million Crunchy Data acquisition is set...
Brad Shimmin, VP Practice Lead for Data Management and Analytics at Futurum, shares his insights on Databricks' acquisition of Neon. This move positions Databricks to empower agentic AI with a...
Keith Townsend and Dion Hinchcliffe discuss Intel's stock, AI ethics, DataRobot's acquisition, SAP and Databricks' partnership, Elon Musk's OpenAI offer, and CIOs' supply chain strategies in AI chips on this...
Nick Patience, AI Practice Lead at The Futurum Group, examines the strategic partnership between SAP and Databricks that combines SAP's enterprise data assets with Databricks' data platform capabilities through SAP...
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