Brad Shimmin, VP and Practice Lead at Futurum, breaks down the SAP and Snowflake partnership. This isn't just an integration; it's a fundamental shift away from ETL that redefines enterprise...
Keith Kirkpatrick and Tiffani Bova at Futurum share their insights on Salesforce’s and ServiceNow’s joint $1.5 billion investment into CX provider Genesys, and discuss how each firm will benefit from...
Nick Patience, AI Practice Lead at The Futurum Group, examines the strategic partnership between SAP and Databricks that combines SAP's enterprise data assets with Databricks' data platform capabilities through SAP...
Daniel Newman and Patrick Moorhead share insights on how agentic AI, showcased in Salesforce’s Agentforce 2.0, redefines enterprise workflows and how AI agents enhance operational efficiency while addressing data integration...
Keith Kirkpatrick, Research Director at The Futurum Group, explores Twilio's Q3 earnings, focusing on how AI advancements and robust data integration are driving growth and transforming customer engagement for today's...
Keith Kirkpatrick, Research Director with The Futurum Group, covers the new AI assistant from Salesforce and Workday, and details why he believes the new tool checks all the boxes for...
Keith Kirkpatrick, Research Director, Enterprise Applications, explores how Smartsheet Advance transforms enterprise work management with enhanced efficiency and security. The new suite of premium capabilities addresses the challenges of managing...
Dr. Bob Sutor of The Futurum Group reports on the announcements at the Qlik Connect conference in June. He discusses the company’s rich data analytics heritage, product evolution, and increasing...
Keith Kirkpatrick, Research Director with The Futurum Group, covers the news coming out of Salesforce Connections, and discusses why data and an open ecosystem is good news for customers....
Paul Nashawaty, Practice Lead, and Sam Holschuh, Analyst, at The Futurum Group share their insights on the transformative impact of StarTree's real-time analytics enhancements on businesses' decision-making processes....
The Futurum Group’s Daniel Newman and Keith Kirkpatrick share their insights on Twilio’s Q1 2024 earnings and discuss the elements that the company must address to move forward in the...
Paul Nashawaty, Practice Lead, and Sam Holschuh, Analyst, at The Futurum Group share their insight on the transformative potential of Salesforce Zero Copy Partner Network....
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