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Tag: Data 360

Salesforce’s Agentic Enterprise Push Highlights the Role of Context
January 15, 2026

Salesforce’s Agentic Enterprise Push Highlights the Role of Context

Keith Kirkpatrick, Research Director at Futurum, examines Salesforce’s Spring ’26 Release and its Agentic Enterprise strategy, focusing on how shared context across AI agents is reshaping sales, service, and commerce...
Salesforce Q3 FY 2026 AI Agents, Data 360 Lift Bookings and FY26 Outlook
December 5, 2025

Salesforce Q3 FY 2026: AI Agents, Data 360 Lift Bookings and FY26 Outlook

Futurum Research analyzes Salesforce’s Q3 FY 2026 results, focusing on Agentforce and Data 360 traction, Informatica integration, and how pricing and GTM execution set up bookings momentum into 2H FY...
Are CIOs Ready to Bet Their Agentic Operating Model on Salesforce
November 18, 2025

Are CIOs Ready to Bet Their Agentic Operating Model on Salesforce?

Dion Hinchcliffe, VP and Practice Lead of Digital Leadership and CIO at Futurum, shares his insights on the CIO implications of Dreamforce 2025, unpacking Salesforce’s agentic strategy, competitive pressures, and...

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