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Tag: CX

Beyond HR Compliance Building Employee Trust Amid Global Uncertainty
September 3, 2025

Beyond HR Compliance: Building Employee Trust Amid Global Uncertainty

In our latest Research Brief, Beyond HR Compliance: Building Employee Trust Amid Global Uncertainty, completed in partnership with SAP, Futurum Research examines how compliance can evolve from a cost center...
August 1, 2025

Will an Infusion from Salesforce and ServiceNow in Genesys Drive Similar Deals?

Keith Kirkpatrick and Tiffani Bova at Futurum share their insights on Salesforce’s and ServiceNow’s joint $1.5 billion investment into CX provider Genesys, and discuss how each firm will benefit from...
Will Zendesk’s Resolutions-Driven Strategy Resonate With Customers?
April 1, 2025

Will Zendesk’s Resolutions-Driven Strategy Resonate With Customers?

Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on Zendesk Relate, announcing the company’s Resolution Platform, Employee Service Suite, and the full embrace of an outcome-based pricing...
Leveraging Epicor’s Grow Data Platform for Better Insights and Improved CX
March 31, 2025

Leveraging Epicor’s Grow Data Platform for Better Insights and Improved CX

In our latest research brief completed in partnership with Epicor, Leveraging Epicor’s Grow Data Platform for Better Insights and Improved CX, we discuss the key reasons to utilize a CDP,...
Unveiling the Power of Unified Data: A Deep Dive into Epicor’s Grow Data Platform
March 31, 2025

Unveiling the Power of Unified Data: A Deep Dive into Epicor’s Grow Data Platform

In our latest white paper completed in partnership with Epicor, Unveiling the Power of Unified Data: A Deep Dive into Epicor’s Grow Data Platform, we discuss the key reasons to...
Maximizing ROI with Agentic AI: Why Agentforce Is the Fast Path to Enterprise Value
February 27, 2025

Maximizing ROI with Agentic AI: Why Agentforce Is the Fast Path to Enterprise Value

In the latest study by Futurum Research, Maximizing ROI with Agentic AI: Why Agentforce Is the Fast Path to Enterprise Value, completed in partnership with Salesforce, Futurum Research explores why...
How AI is Transforming the Economics of Customer Service
February 3, 2025

How AI is Transforming the Economics of Customer Service

In our latest brief, How AI is Transforming the Economics of Customer Service, completed in partnership with Zendesk, The Futurum Group explores how AI is revolutionizing customer support by automating...
Bridging Human Potential and Technology: Enhancing CX and EX for the Future
January 6, 2025

Bridging Human Potential and Technology: Enhancing CX and EX for the Future

In our latest research brief completed in partnership with Aspect, Bridging Human Potential and Technology: Enhancing CX and EX for the Future, we discuss how technology can be used to...
Oracle Announces New AI-Powered Features for Fusion Apps
September 18, 2024

Oracle Announces New AI-Powered Features for Fusion Apps

Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Oracle’s Fusion Applications innovations announced at CloudWorld, and discusses the company’s key challenges....
Communications Networks June 2024 Monthly Market Snapshot Report
July 19, 2024

Communications Networks June 2024 Monthly Market Snapshot Report

Ron Westfall, Research Director of The Futurum Group, examines the top communications networks market and technology moves announced in June 2024....
Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style
June 5, 2024

Ash Parikh on the Evolution of the CMO role and the Influence of Tech on Marketing Management Style

Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as...

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