In our latest Research Brief, Beyond HR Compliance: Building Employee Trust Amid Global Uncertainty, completed in partnership with SAP, Futurum Research examines how compliance can evolve from a cost center...
Keith Kirkpatrick and Tiffani Bova at Futurum share their insights on Salesforce’s and ServiceNow’s joint $1.5 billion investment into CX provider Genesys, and discuss how each firm will benefit from...
Keith Kirkpatrick, Research Director at The Futurum Group, shares his insights on Zendesk Relate, announcing the company’s Resolution Platform, Employee Service Suite, and the full embrace of an outcome-based pricing...
In our latest research brief completed in partnership with Epicor, Leveraging Epicor’s Grow Data Platform for Better Insights and Improved CX, we discuss the key reasons to utilize a CDP,...
In our latest white paper completed in partnership with Epicor, Unveiling the Power of Unified Data: A Deep Dive into Epicor’s Grow Data Platform, we discuss the key reasons to...
In the latest study by Futurum Research, Maximizing ROI with Agentic AI: Why Agentforce Is the Fast Path to Enterprise Value, completed in partnership with Salesforce, Futurum Research explores why...
In our latest brief, How AI is Transforming the Economics of Customer Service, completed in partnership with Zendesk, The Futurum Group explores how AI is revolutionizing customer support by automating...
In our latest research brief completed in partnership with Aspect, Bridging Human Potential and Technology: Enhancing CX and EX for the Future, we discuss how technology can be used to...
Keith Kirkpatrick, Research Director with The Futurum Group, shares his insights on Oracle’s Fusion Applications innovations announced at CloudWorld, and discusses the company’s key challenges....
Lisa Martin, CMO Advisor at The Futurum Group and Ash Parikh, CMO of Trellix, talk about the evolution of the B2B CMO’s role and the customer journey, as well as...
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