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Tag: customer

July 9, 2025

Are Brands Doing Enough to Keep Up with Their Customers’ Changing Needs?

Keith Kirkpatrick, Research Director at Futurum covers Twilio’s 2025 State of Customer Engagement Report, and shares his insights into the strategies brands and software vendors must take to drive more...
Why Companies Need AI Now, Powered by Salesforce
December 17, 2024

Why Companies Need AI Now, Powered by Salesforce

In our latest research brief completed in partnership with Salesforce, Why Companies Need AI Now, Powered by Salesforce, we discuss how AI agents can improve efficiency, productivity, and precision across...
Salesforce Announces New Data and AI Innovations for Retailers
January 26, 2024

Salesforce Announces New Data and AI Innovations for Retailers

Keith Kirkpatrick, Research Director with The Futurum Group, covers Salesforce’s retailer-focused generative AI and data announcements, and discusses the key aspect that retailers will need to address to take full...

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