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Will a Digital Adoption Platform Become a Must-Have App in 2026?
December 15, 2025

Will a DAP Become the Must-Have Software App in 2026?

Keith Kirkpatrick, Research Director with Futurum, covers WalkMe’s 2025 Analyst Day, and discusses the company’s key pillars for driving success with enterprise software in an AI- and agentic-dominated world heading...
Will Asana’s Teammates Drive Better Collaboration Between Humans and AI Agents
November 12, 2025

Will Asana’s Teammates Drive Better Collaboration Between Humans and AI Agents?

Keith Kirkpatrick, Research Director at Futurum, shares his insights on Asana’s Work Innovation Summit, which included new product announcements incorporating AI and AI agents that can augment human workers and...
Enterprising Insights: Episode 33 – Salesforce Announces an LLM Benchmark for CRM
August 1, 2024

Enterprising Insights: Episode 33 – Salesforce Announces an LLM Benchmark for CRM

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses Salesforce’s LLM benchmark for CRM, and rants about the lack of transparency around the collection of...
Discover Adobe Experience Platform AI Assistant
June 11, 2024

Adobe Experience Platform AI Assistant Is Generally Available

Keith Kirkpatrick, Research Director with The Futurum Group, covers Adobe’s general availability release of Adobe Experience Platform AI Assistant, and discusses the strategy Adobe needs to take around AI safety...

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