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Tag: B2C

Enterprising Insights: Episode 32 – Omnichannel Communications Reality Check
July 25, 2024

Enterprising Insights: Episode 32 – Omnichannel Communications Reality Check

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses the state of omnichannel communications, covers survey findings on the use of omnichannel, and delves into...
Enterprising Insights, Episode 31 – Market Insight Report Spotlights
July 18, 2024

Enterprising Insights, Episode 31 – Market Insight Report Spotlights

In this episode of Enterprising Insights, The Futurum Group Research Director Keith Kirkpatrick discusses two Market Insight Reports he authored at stg-thefuturumgroup-dev.kinsta.cloud, focusing on Text-to-Image Generation Technology for the Enterprise,...
Enterprising Insights, Episode 30 – Predictions at the Halfway Point of 2024
July 3, 2024

Enterprising Insights, Episode 30 – Predictions at the Halfway Point of 2024

In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses his six predictions for the 2024 enterprise SaaS market, and whether he was accurate or missed the...
Market Insight Report: 5G Monetization in 2024
February 15, 2024

Market Insight Report: 5G Monetization in 2024

Our latest report, Market Insight Report: 5G Monetization in 2024, assesses why 5G monetization is gaining momentum as CSPs accelerate deployment of 5G standalone networks and emerging 5G services and...
Enterprising Insights: Episode 8 – Predictions for 2024 in the Enterprise Software Market
January 17, 2024

Enterprising Insights: Episode 8 – Predictions for 2024 in the Enterprise Software Market

In this episode of Enterprising Insights, Futurum Group Research Director Keith Kirkpatrick discusses six predictions for the enterprise SaaS market, and how they will impact vendors and customers....
The Enterprise Application Market Outlook for 2024
January 4, 2024

The Enterprise Application Market Outlook for 2024

Keith Kirkpatrick Research Director with The Futurum Group, discusses trends that are predicted to emerge within the SaaS market in 2024 and provides recommendations to vendors seeking to take advantage...

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