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Tag: Agentic Commerce

Salesforce’s Agentic Enterprise Push Highlights the Role of Context
January 15, 2026

Salesforce’s Agentic Enterprise Push Highlights the Role of Context

Keith Kirkpatrick, Research Director at Futurum, examines Salesforce’s Spring ’26 Release and its Agentic Enterprise strategy, focusing on how shared context across AI agents is reshaping sales, service, and commerce...
SAP Positions AI as a Core Retail Operating Layer at NRF 2026
January 13, 2026

SAP Positions AI as a Core Retail Operating Layer at NRF 2026

Keith Kirkpatrick, Research Director at Futurum, examines SAP’s NRF 2026 announcement and how a SAP retail AI operating system embeds AI across planning, operations, commerce, and fulfillment to drive consistency...

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